Post-PC what?

Photo of a vintage computer
Photo by bert sz on Unsplash

The ‘Post-PC’ era was supposed to signal a shift away from traditional computing (ie laptops and desktops). It was supposed to be the age of the smartphone and tablet. I discuss a recent Asymco post by Horace Dediu and provide my own thoughts on the Post-PC idea.

Now here’s a term that I haven’t heard in a while. “Post-PC.” Horis Dediu discusses the term in his recent blog post at Asymco.

For those not familiar, the “Post-PC era” was supposed to be a societal shift away from traditional desktop computing toward a more mobile world. As Dediu points out, the term Post-PC was popularized by David D. Clark from MIT. Steve Jobs also popularized the idea, as it was in the context of the Post-PC era that he discussed the iPod, iPhone, and iPad (more so the latter two). 

Jobs famously argued at the D10 conference that the personal computer (including Mac and Windows) was like a truck. A workhorse for any given situation. And like trucks, PCs wouldn’t be the favoured vehicle type forever. Jobs theorized that other devices, like the smartphone and tablet, would steal away the more casual users. PCs would still be around, but they would remain the work devices (the trucks) while phones and tablets would be the cars.

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